Shelby Gordon is a marketing professional and university professor as well as social justice and anti-justice coach and consultant. She is also a retired professional dieter who worked hard at her craft for over 40 years with a plethora of health care providers – the majority of them being white. Her coaching/consulting niche concentrates on sharing, discussing, and collaborating on anti-racism training within the white-dominant nutrition, dietician, and eating disorder treatment professions. 

Shelby combines her lived experience of working through white-dominant diet culture provider systems with a commitment to social justice, and a collaborative framework of Design Thinking. This unusual combination of lived history and intentional creative thinking results in highly customized and impactful organizational outcomes benefiting both the organization and the marginalized audiences they are dedicated to serve more appropriately.  This whole team framework - where all members of a team have a stake in the organization’s anti-racism solution development process - guarantees better program buy-in and implementation.